Chelsea Dreven
Head of Enterprise Partnerships @David's Bridal
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WORK HISTORY
Head of Enterprise Partnerships @David's Bridal
Architecting David’s Bridal’s enterprise partnerships ecosystem, where the world’s most influential brands meet her across the wedding journey.• Driving a partner-led growth strategy that unlocks new revenue streams, deeper engagement, and long-term customer value.• Leading payments and loyalty partnerships—including BNPL and co-branded credit—to turn financing into a strategic growth lever.• Connecting brands, payments, and experiences into a scalable growth engine that fuels both top-line and lifetime value.
EDUCATION
The Ohio State University Fisher College of Business
Bachelor of Science, Business Administration, Marketing
ABOUT CHELSEA DREVEN
Almost 2 decades with Fortune 500 companies & Start-ups. Experience with US & international footprints in capacities ranging from -consumer behavior translated to UX & CX-retail ops and merchandising-payments & loyalty program creation, implementation-brand management-marketing-customer experience-customer operations-customer care center-contract negotiations-strategic consulting-medical research3 things to know: 1⃣My personal mission is to bring financial literacy to the masses. Growing up in an economically depressed area (Ohio Valley), I see how critical it is to have an understanding of financial tools and how credit score affects quality of life in the US.2⃣I am obsessed with Customer Experience & Behavior. Consumers do not see differences between verticals like they did 10-20 years ago. This creates an amazing opportunity for companies to excel or turn away customers very quickly! I enjoy mining the entire UX journey end-to-end inclusive of tech, product, implementation, account management and customer support3⃣I’ve been very fortunate to have opportunities in multiple industries: retail, retail credit cards, bnpl, fintech, proptech, insurtech and medicine. The common thread is applying my experience & knowledge of consumer behavior to elevate KPIs and ultimately reach a company’s goals. Notables: Reduced operational cost by 35% in <18 months, increased CSAT by 45% and secured multi-year contracts for 40% of portfolio from previous no cause terminationsWhile at Sezzle, grew Revenue $16M to $125M; created Enterprise Sales & Enterprise Client Services with 100% renewal rate including Target and Bass ProManaged credit programs for 2 of the top 10 most profitable and visible brands within a Fortune 500 Company, Alliance Data (now Bread) including negotiating and launching IKEAs credit card programOversaw 9 Abercrombie & Fitch Flagship stores and changed processes to reduce hours by 15% across 5 countriesOther backgrounds include lead co-author published international medical research and 5 sport competitive athlete
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