Chelsea M.
Digital Advertising Officer @Human Rights Watch
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WORK HISTORY
Digital Advertising Officer @Human Rights Watch
Drive online advocacy efforts through paid media campaigns across multiple platforms (Facebook, Instagram, YouTube, X and LinkedIn). Build email marketing program through Salesforce Marketing Cloud. Manage copywriting, audience research, creative design, and language translation for awareness, traffic, and engagement projects. Measure and report performance of all paid and email campaigns, and assess against goals in collaboration with internal teams.
EDUCATION
Southern Methodist University
Master of Business Administration (M.B.A.); Master of Arts in Arts Management, Marketing/Marketing Management, General
Southwestern University
Bachelor of Arts in Political Science, Minors: History, Spanish
Università Bocconi
Business Administration and Arts Management
SKILLS
ABOUT CHELSEA M.
An advertising strategist and creative storyteller integrating art direction, paid media,…
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