Chelsea M.
Digital Advertising & Brand Marketing | Expertise in Paid Media, Creative Direction, and Data-Driven Campaigns
- Role
- Digital Advertising Officer at Human Rights Watch
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Chelsea M.
An advertising strategist and creative storyteller integrating art direction, paid media,…
Experience
Digital Advertising Officer
Feb 2023 — Present
Drive online advocacy efforts through paid media campaigns across multiple platforms (Facebook, Instagram, YouTube, X and LinkedIn). Build email marketing program through Salesforce Marketing Cloud. Manage copywriting, audience research, creative design, and language translation for awareness, traffic, and engagement projects. Measure and report performance of all paid and email campaigns, and assess against goals in collaboration with internal teams.
Education
Southern Methodist University
Master of Business Administration (M.B.A.); Master of Arts in Arts Management, Marketing/Marketing Management, General
2016 — 2018
Southwestern University
Bachelor of Arts in Political Science, Minors: History, Spanish
2005 — 2009
Università Bocconi
Business Administration and Arts Management
2017 — 2017
Skills
- Strategic Planning
- Search Engine Marketing (Sem)
- Tableau
- International Education
- International Relations
- Editing
- Volunteer Management
- Google Analytics
- Photoshop
- Mailchimp
- Community Development
- Indesign
- Search Engine Optimization (SEO)
- Event Management
- Microsoft Word
- Photography
- Nonprofit Organizations
- Social Media
- Microsoft Office
- Arabic
- Project Management
- Spanish
- Tam
- Event Planning
- Grant Writing
- Nonprofits
- Marketing
- Raiser's Edge
- Research
- Microsoft Powerpoint
- Keynote
- Public Speaking
- Adobe Creative Suite
- Spss
- Non-Profit Program Development
- Hootsuite
- Microsoft Excel
- Google Adwords
- Qualtrics
- Project Planning
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