Chelsea Capps Powers

About Chelsea Capps Powers

I specialize in turning complexity into clarity to build brands that matter. As a Brand & Creative Strategy Leader, I transform fragmented processes and uncertain plans into unified, insight-driven campaigns that connect brand vision to audience impact.My work is defined by the pursuit of consumer truths - uncovering meaning in data, culture, and customer pain points - and using storytelling to translate insight into action. I thrive on bringing multiple perspectives together to align stakeholders and give internal teams clarity, delivering cohesive, integrated marketing strategies.Core strengths include: B2B & B2C brand strategy and positioning, Integrated campaign development across channels, Discovery research and insight-driven storytelling, Stakeholder management and cross-functional collaborationI’ve led the strategy for rebrands, new brand and product launches, and integrated campaigns, helping organizations move from fragmented marketing to cohesive, insight-driven approaches that drive internal alignment and external impact.

Experience

1. Lead Brand Strategist

   Credit Karma

   Sep 2024 — Present

   Played a key role in the strategic repositioning of the Credit Karma brand to evolve beyond credit, leading the development of strategic creative briefs and overseeing the execution of a multi-channel integrated campaign spanning online and offline touchpoints.

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Advertising

  2010 — 2014