Chelsea Bouligny
Senior Brand Marketing Manager @Prose
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WORK HISTORY
Senior Brand Marketing Manager @Prose
NY, US
Directed cross-category integrated marketing planning and go-to-market strategies for skincare and supplements, ensuring alignment with brand objectives, audience insights, and market trends. Spearheaded skincare acceleration across all consumer touchpoints, driving growth, market penetration, and scaling the business. Collaborated with the Digital Product team to optimize the digital skincare experience, enhancing cross-sell, upsell opportunities, and product trials while maintaining brand messaging and key claims.Led cross-functional teams to deliver best-in-class launches for skincare and supplements, driving awareness and conversion during evergreen campaigns and major brand tentpole moments. Synthesized business results, consumer research, and cross-functional inputs into actionable short- and long-term strategic roadmaps.Pioneered market expansion initiatives, including launching Prose Root Source hair supplements on Amazon and identifying strategic growth opportunities with new retail partners. Spearheaded the exploration of a long-term Amazon partnership, showcasing Prose’s Truly Custom Hair & Skincare capabilities via the Digital Product Configurator in preparation for a 2026 launch.Consistently conducted competitive and trends analysis to evolve skincare and supplements strategies, ensuring alignment with dynamic market needs and consumer behavior.
EDUCATION
Foundation for International Education
Communication and Media Studies
Santa Clara University
Bachelor of Arts (B.A.), Communication and Media Studies & Political Science
SKILLS
ABOUT CHELSEA BOULIGNY
Strategically minded marketing professional with a history of delivering standout results. From kate spade new york, NARS Cosmetics to Peloton, I\'ve cultivated a dynamic skill set across luxury brands. Collaborative and results-driven, I specialize in crafting narratives that resonate with audiences. I\'ve managed full-cycle marketing efforts, from ideation to post-production, for major campaigns. My expertise extends to influencer partnerships, event orchestration, and crafting engaging content across platforms. Let\'s connect to explore how my multifaceted expertise can elevate your team\'s marketing initiatives!
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