Chelsea M.

About Chelsea M.

Humor Meets Strategy | Crafting Captivating Content That Entertains and…

Experience

1. Marketing and Communications Manager

   Westfield Washington Township

   Jan 2024 — Present · Westfield, IN, US

   Develop and implement a Comprehensive Strategic Marketing Plan, updated yearly.• Create digital and print marketing content. Success metrics driven by engagement KPIs.• Pioneer, implement, and manage the WWT internship program. Mentoring high school students during the school year (August-May), and college students during the summer months (June-August).• Build community connection to WWT with strategic brand awareness.• Provide ongoing communication and brand marketing outreach tactics that support the organization’s goals and outreach needs including but not limited to news releases, tv appearances, email newsletters, and website updates.• Manage WWT Social Media platforms (Emphasis on Facebook, Instagram, and TikTok / Maintaining LinkedIn and Nextdoor).• Manage WWT Website design.• Design (utilizing InDesign) and produce the OWWN (Our Westfield Washington Network) Guide. A Parks and Recreation style guide with over 300 programs. This publication is available 3 times per year: Spring, Summer, and Fall/Winter.• Manage merchandise program including design, orders, inventory.• Collaborate with the Westfield Washington Public Library to establish the strategy and development of their TikTok page. Provide direction for WWT interns to help create content. Analyze results and report back on success.

Education

• Hamilton Southeastern High School

  High School Diploma with Core 40

• The University of Alabama

  Bachelor of Science - BS

• Indiana Wesleyan University

  Worked towards: Bachelor of Science - BS