Chelsea Sapp
Sr. Associate Research and Insights at Principal Financial Group
- Role
- Sr Associate Research and Insights at Principal Financial Group
- Location
- West Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Chelsea Sapp
Sr. Associate, Research and Insights at Principal Financial Group with 4+ years of experience translating quantitative and qualitative insights into actionable marketing and product strategies. Skilled in survey design, consumer behavior analysis, and synthesizing complex data into clear, compelling narratives for cross-functional stakeholders. Passionate about understanding what drives customer decisions and helping brands connect meaningfully with their audiences.
Experience
Sr Associate Research and Insights
Jan 2024 — Present · Des Moines, IA, US
Lead end-to-end quantitative and qualitative research initiatives to uncover customer motivations, perceptions, and behavioral drivers that inform marketing and product strategy- Design, program, and deploy complex digital surveys using Qualtrics, incorporating advanced skip logic, testing protocols, and quality control processes- Manage and activate customer insights communities within Fuel Cycle, overseeing engagement strategy, member profiling, incentive fulfillment, and budget tracking- Oversee fieldwork operations, including sample preparation, quota management, and vendor coordination to ensure data integrity and timeline adherence- Translate complex datasets into clear, strategic insights that shape campaign messaging, customer experience improvements, and growth initiatives- Develop executive-ready presentations and insight narratives that distill complex findings into clear recommendations for senior leadership and marketing stakeholders- Manage multiple concurrent projects, balancing speed, accuracy, and strategic priorities- Synthesize secondary research, industry trends, and competitive intelligence into strategic summaries that strengthen insights and recommendations.
Education
Drake University
Bachelor's degree, International Business, Economics, and Spanish
2017
The International Center
Semester Abraod
Drake University
Master of Business Administration - MBA, Business Analytics
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