Chelsea Parker

About Chelsea Parker

I am an energetic, accomplished marketer who builds purpose-driven brands through transformational brand strategy, superb storytelling and breakthrough creative ideas. My full portfolio of recent brand campaigns & key collaborations is here (and directly clickable in my contact have more than 20 years of demonstrated success driving brand equity, demand generation and expeditious growth across both established and emerging brands. I am best known for growing brands through insightful strategy, resonant creative ideas, and the ability to achieve success through inventive solutions. I am an adaptive leader who excels in delivering optimized marketing plans while leading cross-functional teams and agency partners to shared success.KEY SKILLSBrand Strategy, Integrated Marketing, Campaign Development & Execution, Creative Production, Positioning, Brand Architecture, Data Analytics, Media & Communications Strategy & Planning, Digital Marketing, Consumer Insights, Partner Alliance Development, Agency Management, P&L Oversight, Content Strategy & Creation, Brand Foundations, Brand Identity, Marketing Strategy, Experiential, Channel Marketing, Innovation Pipeline Development, Product Launches, Performance ManagementNOTABLE ACHIEVEMENTS- Launched the Coors Light Made to Chill campaign, which broke beer norms in the industry and turned the brand around after years of decline, resulting in 4.2pts of volume trend improvement and a share trend change of +0.5pts in 2019- Led marketing & investment strategy for the Molson Coors imports portfolio (8 brands), including a successful growth plan for the company’s lead import, Peroni Nastro Azzurro; which grew the brand from +2.6% to +14.2% growth within 2 years- Reinvigorated the Halo Top brand via a new long-term creative platform, the stabilization of its flagship dairy business and the launch of 2 innovation platforms, which drove $30MM in annual topline growth and achieved a 24% increase in HHP

Experience

1. Senior Director - Brand Marketing

   Pilgrim's

   Dec 2023 — Present · CO, US

   Lead brand marketing for US prepared foods division, overseeing brand strategy, creative, media, brand identity, marketing investment and innovation strategy; in 2024, the business unit posted its best year ever with a 5 pt YOY increase in EBITDA.

Education

• University of Pennsylvania

  B.S. in Economics - The Wharton School of Business

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration - MBA