Chelsea Boudreau
Sr. Manager, Global Retail Brand Expression at HOKA | Global Marketing, Retail & Ecom Marketing, Brand Experience, Visual Merchandising | Transforming Brand Vision into Consumer Experience
- Role
- Sr Manager, Global Retail Marketing at Vans
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Chelsea Boudreau
With over 15 years of experience in retail marketing and visual merchandising, I thrive on leading integrated retail strategies that bring brand storytelling to life across physical and digital environments. I\'ve held progressive roles across global and regional teams, overseeing everything from visual merchandising execution across diverse retail fleets to developing and scaling omnichannel marketing campaigns and ultimately leading a global function that drives strategy and executional excellence across a complex DTC landscape. As a collaborative and strategic leader, I\'m passionate about building high-performing teams, optimizing processes, and translating brand stories into immersive consumer experiences that drive engagement and commercial success. With a deep understanding of executing across a highly-matrixed retail channel, I merge visual experience, marketing strategy, and cross-functional alignment to meet the evolving demands of both consumers and the business. I excel at creating clarity in complex environments and turning vision into execution. Areas of Expertise:Retail Marketing Strategy & ExecutionVisual Merchandising Strategy & ExecutionCreative Briefing & Asset ManagementCampaign Development & ExecutionTeam Leadership & DevelopmentCross-Functional CollaborationCreative Agency ManagementProcess OptimizationMarketing Calendar Planning & ManagementBudget ManagementDigital & Physical IntegrationGo-To-Market ExecutionIntegrated MarketingBrand MarketingProduct MarketingAbobe & Office Suite Proficiency
Experience
Sr Manager, Global Retail Marketing
Dec 2023 — Present
Education
Chapman University
BA, Marketing & Entrepreneurship
2005 — 2009
FIDM
AA, Merchandise Marketing
2009 — 2010
Skills
- Merchandising
- Window Displays
- Marketing Strategy
- Blogging
- Styling
- Sales
- Trend Forecasting
- Creative Direction
- Fashion
- Marketing
- Apparel
- Visual Merchandising
- Trend
- Customer Service
- Advertising
- Retail
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