Chelsea Keller
Sr Digital Advertising Manager @Wheelhouse Digital Marketing Group
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WORK HISTORY
Sr Digital Advertising Manager @Wheelhouse Digital Marketing Group
Manage our agency\'s largest healthcare account, continuously surpassing client KPIs in US and International markets through unified and strategic approach to digital advertising- Scaled client\'s 2024 media investment 40% year over year to $30M, driving agency revenue gains by 35% YOY- Began marketing expansion into new regions, now including in totality: United States, United Kingdom, Germany, Netherlands, Belgium, Switzerland, Canada and the Middle East- Assisting in re-approaching advertising using server-side analytics that ensure privacy compliance. Knowledgeable in privacy regulations including: HIPAA (US), GDPR and FADP (Europe), and CPPA and PIPEDA (Canada)- In-house subject expert on first party data in marketing, audience curation and limitations, creative strategy, AI-powered algorithms- Communication management amongst 18 global key stakeholders up to VP of Global Marketing. Experience working in tandem with third party agencies to achieve client goals- Collaborate with leads from other departments to approach client work under a single objective, what we coin One Wheelhouse approach. Departments include Digital Strategy for SEO and CRO, Analytics and Business Intelligence for custom tracking and reporting, and Account Management- Responsible for quality and content of client deliverables including test plans, performance reports, and quarterly business reviews- Contributes thought leadership withinWheelhouse DMG\'s content hub including case studies, articles, and featured webinars- Attend leading advertising platform webinars, knowledge-sharing key findings with peers and clients.
EDUCATION
George Mason University Department of Communication
Bachelor's degree, Media Production and Criticism with a minor in Sustainability
ABOUT CHELSEA KELLER
Integrated digital media planning and buying, audience building, campaign implementation, optimization through data analysis, and client reporting to reduce churn and elevate incremental revenue.PERSONALITY:systems/organization lover : creative thinker : problem finder and solution provider : big picture but detailed : team cheerleader : functions best with coffee Always questioning. Always learning.
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