Chelsea Hong
Marketing Strategy at Performance Branding Agency
- Role
- Marketing Strategist at WITHIN
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Chelsea Hong
Experienced in building data-driven digital media and creative strategies that align brand storytelling with business outcomes.Applies a creative perspective shaped by dance and art to performance marketing, turning complex data into insightful strategies.
Experience
Marketing Strategist
Jun 2023 — Present · New York, NY, US
Lead end-to-end digital marketing campaigns for prominent brands across beauty, retail, pharmaceutical sectors: owning strategy development, execution oversight, and performance optimization across paid media and creative- Oversee relationships with clients and vendors: managing timelines, deliverables, and performance expectations- Own campaign reporting, analysis, and insights, translating performance data into clear recommendations for internal teams and clients- Execute advanced analysis using Google Analytics, Marketing Mix Models, and forecasting frameworks to inform investment and optimization decisions
Education
Tufts University
Bachelor of Arts - BA, Economics
Shanghai American School
High School Diploma
2008 — 2018
Tufts University
Bachelor of Arts - BA, International Literary and Visual Studies, Economics
2018 — 2022
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