Chelsea Freitas
SVP, Strategy, Ipg Media Lab @IPG Mediabrands
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WORK HISTORY
SVP, Strategy, Ipg Media Lab @IPG Mediabrands
New York, NY, US
2024 - Current: IPG Media Lab SVP, Strategy20••••24: IPG Media Lab VP, Partner, Strategy & Innovation Working across key clients at Mediabrands agencies –UMInitiativeMediahubResearch Highlights Include – Augmented Reality, Embellishing the World: How AR is making the world a canvas for amplified and immersive experiences Future of Luxury: Exploring the modern Gen Z mindset in the era of accessible luxury travel, shopping, and experiencesHarnessing Connected Communities to Build Brand Excitement: Amid the volatility of social media lies a desire for genuine community 20••••21: UM Partner, StrategyKey clients include –CoachH & MEstee Lauder CompaniesResearch Highlights Include –To the Max: The rise of maximalism in culture and media to encourage bold, unabashed forms of expressionHack Attacks: How brands are hijacking attention through creative uses of technology and mediaMarketing in a Polarized World: The polarization of media post-election and the expectations for brand communications by demographic moving forward
EDUCATION
Gotham Writers Workshop
Creative Writing 2014, Humor Writing 2016
Chapman University
B.A.
SKILLS
ABOUT CHELSEA FREITAS
Senior insights, innovation, and thought leader with deep expertise in translating…
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