Chelsea de Leon

About Chelsea de Leon

Strategy is not just about making decisions—it’s about creating momentum.\" — J. CollinsHi, I’m Chelsea.I’ve spent my career bridging big-picture ideas with real-world execution—turning ambition into measurable impact. Here’s a bit about my journey and how I help organizations and teams thrive. WHAT I DOI’m a strategic partner with a knack for seeing the whole chessboard. As VP/Chief of Staff at Coca-Cola Consolidated, I work alongside teams of talented leaders to shape strategies that fuel growth in the consumer packaged goods (CPG) space. With over a decade in leadership roles, my role is about more than operational efficiency—it’s about creating clarity, breaking down barriers, and accelerating growth. HOW I WORKI translate vision into action. Whether it’s advising on transformational changes and integrations, optimizing operations, or leading teams to achieve their personal and professional goals, I enjoy helping teams connect the dots. Whether it’s digging into data or challenging assumptions, I help build plans that deliver results. HOW I LEADLeadership is about influence, agility, and impact—and for me, it’s also about igniting potential in others. My background spans sales, operations, and strategy, giving me the tools to tackle challenges from all angles and inspire teams to think bigger. I thrive on guiding leaders, building high-performing groups from scratch, and fostering cultures where innovation and accountability flourish. Seeing my teams grow, succeed, and overcome hurdles is what inspires me the most. MY CORE STRENGTHS Executive & operational strategy alignment Organizational structure & performance optimization High-impact integrations & business transformations National account leadership & revenue acceleration ($1.3B+) Data-driven decision-making & performance analytics Competitive market analysis & consumer insights Cross-functional team leadership & mentorship Change management & continuous improvement initiatives Process innovation & scalability for long-term growthI’m always up for a conversation about CPG trends, leadership, or how we can solve tough challenges together.

Experience

1. VP Chief of Staff to President & Chief Operating Officer

   Coca-Cola Consolidated

   Jan 2023 — Present · Charlotte, NC, US

   Key Highlights:$Multi-billion revenue CPG organization Supporting the President & COO Enterprise-wide strategic initiatives Beverage industry Driving executive alignment and operational optimization.Partnering closely with the President/COO to bring their strategic vision to life across the organization is a key focus. This involves translating high-level objectives into actionable plans and ensuring smooth execution. Helping to optimize how things run at the top level and contributing to critical decisions that shape our future is a rewarding aspect of this role.• Streamlined communication and debriefing processes for the President/COO, enhancing strategic decision-making and operational efficiency.• Served as a critical advisor and project director, successfully delivering strategic projects on time and within scope across complex business matters and subsidiary operations.• Cultivated strong relationships with internal leadership, industry partners, and customers to facilitate collaborative alignment with strategic objectives.• Led complex M&A integration efforts, ensuring smooth transitions and maximizing potential synergies.• Managed strategic partnerships to foster collaboration and implement efficiencies that elevate overall organizational effectiveness.

Education

• Wake Forest University Graduate School

  Master of Business Administration (M.B.A.)

• UNC Chapel Hill

  Bachelor of Arts (B.A.)

• UNC Kenan-Flagler Business School

  Business Administration (Minor)