Chelsea Barton Smith

About Chelsea Barton Smith

A key member in transforming Bakehouse 46, a single store into a vibrant chain of seven outlets. As the Brand and Marketing Director, I thrive on driving strategic franchise development, wielding financial insights that steer our operational excellence. Crafting our brand\'s identity is my passion – from delectable recipes to defining concepts, ensuring a cohesive brand experience across all locations. Tech innovation fuels our marketing strategies, converting data insights into engaging campaigns. Beyond numbers, I champion human-centric approaches, empowering teams and fostering a culture of success.

Experience

1. Chief Marketing Officer

   Bakehouse 46

   Dec 2023 — Present

   As the CMO at Bakehouse 46, I am a driving force behind the company\'s exponential growth, having guided its expansion from a single store to a thriving chain of seven outlets within four years. In addition to spearheading the transition to a successful franchise model, I manage critical financial reporting and play a hands-on role in employee onboarding and operational efficiencies. Strategic Vision: Led the creation and implementation of robust marketing and brand strategies that have significantly contributed to Bakehouse 46\'s market expansion and brand recognition.Conceptualization and Design: Contributed extensively to Bakehouse 46\'s inception, including recipe development, defining the brand\'s concept, and ensuring a consistent brand experience across all franchise locations.Multichannel Marketing: Managed and optimized various marketing channels, including social media, email campaigns, and website design, ensuring cohesive brand messaging and driving customer engagement.Operational Excellence: Collaborated closely with the District Manager to oversee operations, focusing on team welfare, performance, and operational efficiency, delivering exceptional customer experiences across all franchise locations.Technology Integration: Spearheaded IT initiatives, implementing cutting-edge Point of Sale (POS) systems, efficient ordering systems, and a successful loyalty program, utilizing customer data for targeted marketing strategies.

Education

• Central Michigan University

  Master of Business Administration, Chemistry

• Central Michigan University

  Bachelor's degree, Pre-Medicine/Pre-Medical Studies

  2006 — 2013

• Haslett High School

  General

  2001 — 2005