Chelly Herren
Chief Operating Officer @The Hyland Group Exp Realty
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WORK HISTORY
Chief Operating Officer @The Hyland Group Exp Realty
AZ, US
Lead strategic operations for top 10 Arizona real estate team generating over $200M in annual volume across 375 transactions. Established market leadership in $1M+ property segment. Serve as EOS Integrator, aligning founder’s vision with systemized execution across departments and tech platforms-Built a high performing cross-functional team of 15 agents and 9 support staff, developing systematic coaching frameworks and performance management systems optimized for market dynamics. Fostered a high per-person productivity and tech-savvy culture focused on KPI goals, accountability, continuous improvement, client satisfaction, and brand consistency-Oversee the creation of a scaled real estate concierge experience generating 600+ five-star client reviews-Launched two proprietary SaaS platforms (TCAssist.io and AccountabilityAssist.io) to streamline contract workflows, client communication, lead conversion and agent productivity using AI and automation-Integrated CRM, project management, and digital communications systems for seamless team collaboration and reporting.
EDUCATION
University of San Diego
B.S. Business Adminstration, International Business Emphasis
Cemanahuac Comunidad Educativa
Intensive Spanish Coursework
University of Arizona
Undergraduate Studies
Prescott High School
High School Diploma
Augment.org
MBA for Entrepenuers
Marymount California University
Undergraduate Studies
ABOUT CHELLY HERREN
As COO of The HYLAND GROUP at eXp Realty, I bring over 20 years of expertise in…
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