Michelle Simmons

About Michelle Simmons

Slow North was founded in 2015 with a mission to create authentic, transparent products…

Experience

1. Founder and CEO

   Slow North

   Sep 2015 — Present · Austin, TX, US

   As the Founder of Slow North®, I have been dedicated to building a woman-owned brand that promotes non-toxic living, everyday wellness, and natural beauty.Over the years, I have- Developed & Launched Product Lines: Created a diverse range of products, including hand-poured candles, wellness gifts, and home essentials, all crafted with natural ingredients and sustainable practices- Brand Development: Established a strong brand identity that resonates with our values of mindfulness & intentional living- Business Growth: Expanded our operations from a small home-based business to a thriving company with a dedicated storefront, manufacturing studio, and a loyal international customer base- Wholesale Partnerships: Secured key wholesale partnerships with prestigious retailers including Nordstrom, Anthropologie, Uncommon Goods, Terrain, Crate & Barrel- Community Engagement: Fostered a supportive community by hosting candle-making workshops & pop-up events- E-commerce Success: Enhanced our online presence and e-commerce platform, driving significant sales growth and reaching a wider audience through a focus on SEO, blogs, and paid social- Leadership & Management: Grew & led a talented team across multiple work locations, fostering a collaborative and creative work environment that prioritizes our natural ethos and high-quality standards- Retail Storefront Management: Opened and managed a brick-and-mortar store since 2017- Purchasing Responsibilities: Handled purchasing of raw materials, ensuring high-quality, sustainable ingredients for our products while managing vendor relationships and supply chain logistics.My role at Slow North® allows me to combine my sales background and passion for holistic living to create a brand that offers beautiful, natural products & inspires a more mindful and connected way of life. Through continuous learning and adaptation, I strive to keep Slow North® at the forefront of the wellness and natural living movement.