Cheitali Thakkar
Amazonian | Google Top Marketer | Publicis Groupe | Purdue Scholar
- Role
- Sr Product Manager at Amazon
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Cheitali Thakkar
Product Manager specializing in AI/ML-based Marketing Science systems with 9+ years of experiencedefining, building, and scaling data-driven products that optimize decision-making and deliver measurable business outcomes. Adept at translating complex technical capabilities into user-centric products, leading cross-functional teams through the entire product lifecycle, and driving adoption across global markets. Recognized by the 2024 ANA Genius Awards for Data & Analytics Innovation.Check out my award winning case study here - CORE COMPETENCIES • Product Strategy & Roadmap Development • AI/ML Product Development • Cross-functional Team Leadership • Data Analytics & Business Intelligence • Stakeholder Management • Agile/Scrum Methodologies • Product Requirements Documentation • A/B Testing & Experimentation
Experience
Sr Product Manager
Aug 2020 — Present · San Francisco, CA, US
Defined and executed the product vision for Amazon’s AI-based Media Mix Model platform, driving $60M cost reduction (65%) and setting the strategic foundation for data-driven marketing decisions.• Owned the end-to-end product lifecycle of three ML-powered marketing intelligence products—from ideation to launch—enabling scalable analytics across North America, UK, and EU markets.• Partnered with engineering, science, and analytics teams to translate algorithmic advances into customer-ready features and ensure production-grade model governance.• Developed prioritization frameworks, OKRs, and success metrics for AI-driven attribution, improvingtransparency, accountability, and iteration speed.• Implemented cross-functional feedback loops and dashboards to inform product decisions and accelerate adoption among 25+ internal business units.• Received the 2024 ANA Genius Award for Data & Analytics Innovation for delivering measurable, ethical, and scalable AI-driven marketing impact.
Education
Purdue University Daniels School of Business
Master of Science - MS, Marketing (Part of Dean's List, Krannert Scholar Award, Beta Gamma Sigma Honor)
2019 — 2020
University of Mumbai
Bachelor of Engineering (B.E.), Electronics and Telecommunication
2011 — 2015
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