Nicole Lynch
Senior Key Account Manager, Target @the LEGO Group
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WORK HISTORY
Senior Key Account Manager, Target @the LEGO Group
Acts as the claims lead and liaison, ensuring effective communication between stakeholders. • Manages budget optimization and Joint Business Planning (JBP) negotiations to enhance operational efficiency. • Leads operations and project management initiatives, focusing on customer success and satisfaction. • Oversees planogram management to optimize product placement and visibility in retail spaces.
EDUCATION
University of Connecticut
B.A., Media Communications, Business Administration
Bay Path University
Master of Business Administration (MBA)
SKILLS
ABOUT NICOLE LYNCH
As a Sr. Key Account Manager at the LEGO Group, I leverage my extensive B2B eCommerce and retail media experience to drive growth and maximize consumer engagement across multiple channels. I work with Target, one of The LEGO Group\'s key strategic partners, to deliver innovative and effective sales and marketing solutions that showcase LEGO\'s products and values.With over 14 years of experience in account management, eCommerce, trade marketing, shopper marketing, and brand marketing, I have a proven track record of leading the conceptualization and execution of product launch plans, digital solutions, and branding activities for The LEGO Group. I use data-driven insights, outside-the-box thinking, and agile methodologies to develop targeted marketing strategies that increase brand visibility, drive conversions, and enhance customer loyalty. I have also successfully managed the relationships and collaborations with B2B retail agencies such as Roundel, WMG, and Amazon Advertising.
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