Mike Cheetham

Head of Culture, Entertainment, Media & Digital @Diageo

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2024 — Present

Head of Culture, Entertainment, Media & Digital @Diageo

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London, GB

Lead cross-functional teams in Culture and Entertainment, Media, and Digital sectors to drive innovative marketing strategies. • Collaborate with agency partners and specialists to implement market-leading initiatives for Diageo GB. • Serve on the GB Marketing and Executive Leadership teams, influencing the company\'s cultural direction and future growth.

EDUCATION

N/A

University of Liverpool

Medical Physiology

SKILLS

BroadcastLeadershipCommunications PlanningAdvertisingMarketingBrand ManagementMarketing StrategyStrategic ThinkingBroadcastingStrategic PartnershipsStrategic CommunicationsStrategyStrategic PlanningBrand ArchitectureInteractive AdvertisingMedia PlanningFmcgClient ServicesBrand DevelopmentDigital MediaBrand AwarenessRadioMulti-Channel MarketingTelevisionOnline AdvertisingManagementDigital StrategyPublic RelationsMedia StrategyBusiness DevelopmentDigital Marketing

ABOUT MIKE CHEETHAM

A highly driven marketing practitioner with 25 years industry experience. Well-versed in executive level commercial management and operations, with a focus on consultation and business development. At heart a strategist, who enjoys providing new perspectives and finding innovative solutions to every challenge. Delivered a variety of challenges, ranging from maintaining stability within a global network, to driving transformational change within smaller businesses.

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Mike Cheetham — Head of Culture, Entertainment, Media & Digital at Diageo in London, GB | Unifers