Mike Cheetham
Head of Culture, Entertainment, Media & Digital @Diageo
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WORK HISTORY
Head of Culture, Entertainment, Media & Digital @Diageo
London, GB
Lead cross-functional teams in Culture and Entertainment, Media, and Digital sectors to drive innovative marketing strategies. • Collaborate with agency partners and specialists to implement market-leading initiatives for Diageo GB. • Serve on the GB Marketing and Executive Leadership teams, influencing the company\'s cultural direction and future growth.
EDUCATION
University of Liverpool
Medical Physiology
SKILLS
ABOUT MIKE CHEETHAM
A highly driven marketing practitioner with 25 years industry experience. Well-versed in executive level commercial management and operations, with a focus on consultation and business development. At heart a strategist, who enjoys providing new perspectives and finding innovative solutions to every challenge. Delivered a variety of challenges, ranging from maintaining stability within a global network, to driving transformational change within smaller businesses.
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