Anastasia Chebotina
Associate Manager, Measurement and Advanced Analytics @The Magnum Ice Cream Company
Hoboken, NJ, US
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Nov 2025 — Present
Associate Manager, Measurement and Advanced Analytics @The Magnum Ice Cream Company
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Englewood Cliffs, NJ, US
EDUCATION
2005 — 2010
Kurgan State University
Specialist degree (equivalent to Master), Marketing
ABOUT ANASTASIA CHEBOTINA
I specialize in translating advanced marketing analytics into high-impact investment decisions.With 10+ years across CPG and digital commerce, I partner with senior marketing stakeholders to optimize media budgets using Marketing Mix Modeling and incrementally testing. My work focuses on:• Budget allocation strategy• Media effectiveness measurement• Incremental ROI optimization
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