Martinez

About Martinez

I’m a strategic, data‑driven category and business leader with experience spanning large‑scale platforms, consumer and enterprise ecosystems, and go‑to‑market execution. I specialize in translating complex customer, product, and market data into clear strategies that drive adoption, competitive growth, and executive alignment.In my current role at Microsoft, I lead category strategy across top U.S. retailers—driving share growth against strong competitors, shaping investment priorities, and delivering executive‑ready insights across product, pricing, and performance. I’ve also built AI‑driven workflows that automate reporting, scale insights, and reduce operational friction across teams.Previously, I led platform‑level customer migrations and revenue transitions for a global commerce system, partnered closely with engineering to influence product roadmaps, and owned KPIs across customers and revenue. Earlier in my career, I managed large‑scale product initiatives at Amazon, drove operational and cultural transformations in manufacturing environments, and worked internationally on systems and community outcomes. I’m motivated by complex problems at scale, cross‑functional leadership, and turning ambiguity into action.

Experience

1. Senior Category Manager

   Microsoft

   Apr 2022 — Present · Redmond, WA, US

   Lead category and GTM strategy across major U.S. retail partners, driving ecosystem growth and competitive performance.Increased platform share versus primary competitors through targeted assortment, pricing, and marketing strategies.Drove 2.5M+ unit annual sales while exceeding near‑term share and revenue commitments.Deliver weekly, executive‑ready performance reporting covering activations, trends, pricing dynamics, and competitive insights.Partner cross‑functionally with Worldwide teams, Marketing, Finance, and Sales to align on investment priorities and launch readiness.Built and deployed AI‑enabled reporting workflows to automate analysis and scale insight delivery.Recognized with multiple Spotlight awards and nominated for a leadership excellence award.

Education

• University of Michigan College of Engineering

  B.S.E, Chemical Engineering

  2003 — 2008

• Duke University - The Fuqua School of Business

  Master of Business Administration (M.B.A.), Project Management, Market Analysis & Strategy

  2015 — 2017

Skills

• Process Simulation
• Continuous Improvement
• Lean Manufacturing
• R&D
• Business Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Process Optimization
• Microsoft Office
• Strategy
• Analysis
• Microsoft Word
• Social Media Marketing
• Design of Experiments
• Manufacturing
• Oracle Sql Developer
• Microsoft Excel
• Sql
• Project Management
• Chemical Engineering
• Data Analysis
• Six Sigma
• Digital Strategy
• Microsoft Powerpoint
• Process Improvement
• Process Engineering
• Management
• Digital Marketing
• Strategic Planning
• Social Media
• Root Cause Analysis
• Marketing
• Minitab
• Microsoft Outlook
• Leadership