Chaz Herman

Social Media Marketing Specialist @ACM Digital Marketing

Jacksonville, FL, US

Planned and executed comprehensive social media strategies across Instagram, Facebook, TikTok, LinkedIn, and Google Business Profile, tailored to client objectives and audience insights.• Designed and produced on-brand visual content, including static posts, short-form video, and carousels, to drive engagement and boost reach.• Managed content calendars and scheduled posts through Meta Business Suite and Metricool, ensuring timely and consistent publishing across channels.• Monitored content performance using analytics tools such as Meta Insights and Google Looker Studio, and delivered actionable reports with optimization recommendations.• Increased organic reach and community engagement through real-time interaction, proactive DMs, and thoughtful comment management on behalf of clients.• Stayed current on platform updates and social media trends, applying insights to inform content direction and campaign experimentation.