Chaz Decker

About Chaz Decker

Chaz applies an award-winning mix of research-backed strategic insight, user experience design expertise, and creativity to build intuitive products and immersive brand experiences. These solutions are designed to balance embracing emerging technologies, like artificial intelligence, with technical feasibility and being loved by customers with delivering meaningful business impact.For clients like Amazon, American Express, The Coca-Cola Company, Delta Air Lines, Frito-Lay, Meta, PepsiCo, Shell, Royal Philips and Walmart, Chaz has a proven track record delivering compelling brand experiences and transformative digital products.‍ Agile product development; 🦄 Brand and campaign design; Creative direction; 🤝 Cross-functional collaboration; Customer experience; Data-driven design; Design leadership; 🧰 Design systems; 🧠 Design thinking and strategy; Experimentation and A/B testing; Extended reality (XR) design, High-fidelity prototyping; Human-centered design; Information architecture; ‍ Interaction design; Marketing and growth; Optimization; Photography; Product planning, strategy, and ownership; Qualitative and quantitative research; 🧩 Service design; Stakeholder communication and partnership; ‍ User experience (UX) and user interface (UI) design; ‍ User personas; User experience and journey mapping; Visual design

Experience

1. Product Designer

   SoFi

   Jul 2023 — Present · Seattle, WA, US

   Launch, measure, and optimize new features for loan, credit, insurance, and partner products. Own ideation, design, evaluative research, and feature optimization for new small business banking, credit, and loan products with responsibility for driving discoverability and growth. Advocate design’s perspective to plan product roadmaps, prioritize features, and evaluate metrics. Contribute to a new design system, designing and optimizing complex interaction patterns. While redesigning user flows and features, leverage analytics and customer feedback to significantly improve conversion rates and other KPMs

Education

• Boston University

  BS, Computer Science

Skills

• Copywriting
• Information Design
• Web Design
• Digital Strategy
• Graphics
• Mobile Interface Design
• Creative Strategy
• Information Architecture
• Mobile Applications
• Concept Development
• Interactive Advertising
• Tactical Planning
• Mobile Design
• Experience Design
• User Experience Design
• Online Marketing
• Email Marketing
• Interactive Marketing
• Graphic Design
• Interaction Design
• Retail Marketing
• Mobile Devices
• Social Media Integration
• Brand Development
• Visual Design
• Art Direction
• User Interface Design
• Creative Concept Development
• Usability
• Cross-Channel Advertising
• Web Development
• Web Typography
• Marketing
• Online Branding
• Mobile
• Digital Marketing
• Concept Ideation
• Adobe Creative Suite
• Human Computer Interaction
• Competitive Analysis