Chayanika Deka

About Chayanika Deka

My journey in digital marketing began with a passion for creating engaging content and a desire to elevate brand presence in the digital space. With over two years of hands-on experience, I have navigated the dynamic landscape of digital marketing, continually striving to drive brand awareness and customer engagement through innovative strategies and precise execution. The Beginning: My professional path started at Astormueller Shoes Pvt Ltd as a Junior Content Writer in January 2022. Here, I immersed myself in the world of high-end fashion, developing compelling content that significantly boosted e-commerce sales across platforms like Ajio Luxe, Myntra, and Amazon. This role honed my skills in content creation, influencer marketing, and analytics, laying a strong foundation for my future endeavors. Exploring New Horizons: In April 2023, I joined Kosmoderma Healthcare Pvt Ltd as a Social Media Executive. This position allowed me to dive deeper into social media marketing, where I created and implemented social media content calendars, managed PR activities, and coordinated successful marketing events. My efforts resulted in increased brand engagement and visibility, reinforcing my commitment to digital marketing. Broadening My Scope: My journey continued at Noisy Radicals, where I took on the role of Digital Marketing Manager in November 2023. Here, I managed international influencers and vendor relationships, expanding market reach and brand recognition. Leading a team of marketing professionals, I developed strategic social media initiatives that drove significant engagement across platforms like Telegram, Facebook, Instagram, and YouTube. This role taught me the importance of collaboration and innovation in achieving marketing success. Current Chapter: Today, I am a Social Media Strategist at Capsley Business Developer - Marketing Agency, a role I have held since June 2024. I manage and optimize social media platforms for clients across various industries, enhancing online visibility and engagement. I develop targeted advertising campaigns, coordinate client meetings, and oversee Google My Business accounts to improve local search visibility. My analytical skills allow me to refine strategies based on performance metrics, ensuring our digital marketing efforts are always ahead of the curve. My journey is a testament to my dedication to leveraging digital marketing expertise to drive brand success. Let’s connect and explore how we can collaborate to achieve exceptional results in the digital marketing realm.

Experience

1. Social Media Executive

   WeAddo

   Oct 2024 — Present · Gurugram, IN

Education

• SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

  Master’s in luxury goods and services management

  2021 — 2022

• Kalinga Institute of Industrial Technology, Bhubaneswar

  Bachelor of Technology - BTech

  2016 — 2020