Seema Chawla

About Seema Chawla

Full stack brand & digital marketer. I work at the intersection of brand strategy, digital ecosystem, consumer insight, and growth, helping teams move from fragmented execution to clear, decisive brand direction.Over the years, I’ve led and shaped brand and marketing initiatives across FMCG, retail, lifestyle, and fintech, with a strong focus on-Brand positioning & narrative clarity-Consumer-led strategy (not trend-chasing)-Launching and scaling products across digital & e-commerce ecosystems-Translating insight into decisions teams can actually act onMy strength lies in seeing the full picture — connecting consumer behaviour, brand intent, and business goals — and helping teams prioritise what truly matters.I’m especially effective in environments that value:+Thoughtful strategy over constant firefighting+Clear ownership and accountability+Long-term brand building alongside performanceDM incase you want to chat for a role/ advise/ to just exchange notes on your journey! Always excited to discuss a new brand story.

Experience

1. Sr Strategy Director Digital & Commerce

   Publicis Groupe

   Aug 2025 — Present · Mumbai, IN

   Strategy, Insights & Measurement *Brand development of digital and e-commerce strategies for the FMCG category, aligning sharp consumer insights with business and brand objectives that mold the brand\'s architecture/playbook *Initiating strategic initiatives that integrate insights into actionable marketing plans, fostering brand growth and market presence across commerce.*Enabling cross-functional teams to enhance brand measurement practices, ensuring stronger results for clients for building brand equity and stable ROI

Education

• Ramnivas Ruia Junior College

  H.S.C, Science

• Symbiosis Institute Of Media And Communication, Pune

  MBA, Marketing

• University of Mumbai

  VESIT, Bachelor of Engineering (B.E.), Information Technology

• Digiaccel Learning

  eLP, Ecommerce Strategy

• GrowthX®

  Fellow, Product and Growth Bootcamp

• Kraftshala

  Brand Management

  2020 — 2021

Skills

• Integrated Marketing
• Strategic Communications
• Consumer Behavior
• Social Listening
• Information Retrieval
• Communication
• Media Planning
• Consumer Insight
• Digital Media
• Data Mining
• Marketing Research
• Customer Relationship Management (Crm)
• Public Speaking
• Business Intelligence
• Digital Media Integration
• Strategy
• Market Research
• Qc
• Comscore
• User Interface Testing
• Tgi
• Mobile Marketing
• Data Analysis
• Bi
• Digital Marketing
• Digital Insights
• Program Management
• Marketing Strategy
• Crm
• Databases
• Writing
• Radian6
• Irs
• Business Strategy
• Sql
• Competitive Analysis
• Social Media
• Tam
• Media Buying
• Digital Strategy