Karan Chawda

Brand Manager – Sports | District by Zomato | Sports IPs · IPL · GTM Strategy · Consumer Marketing · 10+ Years in Sports & Entertainment |

Role
Brand Manager at District
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Karan Chawda

I build growth engines for live sports from zero.At District by Zomato, I\'ve scaled a sports ticketing vertical to 800+ events in under 15 months. This IPL season, we served over 1 million fans across 39 matches delivering record sales for Rajasthan Royals in their first-ever season with us, our highest-ever Playoffs revenue, and the highest ticket sales of any match in IPL history at The Finals. We grew the business significantly YoY while improving profitability on one of the leanest marketing budgets in the category.That\'s the work I find most compelling, building commercial infrastructure where none exists, then scaling it through culture and data simultaneously.My background spans 10+ years across sports IP, entertainment, and consumer tech International Cricket, IPL, ICC World Cups, Pro Kabaddi, the Messi GOAT Tour. I\'ve worked on both the brand and the broadcast side (Disney Star, Coca-Cola, Gujarat Titans, KKR), which gives me an unusual lens. I understand what franchises need commercially, what fans respond to emotionally, and what the data says about where to invest.What I do:→ GTM strategy for major sports IP launches and campaign execution at national scale→ Full-funnel acquisition architecture: cohort analysis, A/B testing, real-time budget reallocation→ Franchise and partner management across IPL, entertainment, and live events→ Cross-functional leadership across product, analytics, legal, and creative.

Experience

  1. Brand Manager

    District

    Feb 2025 — Present · Mumbai, IN

Education

  • Rustomjee International School

    S.S.C

    2004 — 2007

  • K P B Hinduja College of Commerce

    Bachelor in Financial Markets, Finance and Financial Management Services

    2008 — 2013

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

    Mba, Marketing

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Karan Chawda — Brand Manager at District in Mumbai, MH, IN | Unifers