Chauncey Woods

About Chauncey Woods

Digital Strategist and Learning & Enablement PartnerDigital Strategist leading insights, brand strategy, and innovation for So She Slays. So She Slays was developed as a labor of love, created by five minority women to empower and inspire women. It has since grown into being a global lifestyle brand with over 690k IG followers built organically and ongoing partnerships with Comcast, Sony, Amazon, Black Joy, and several well-known brands in the lifestyle industry. We have become a staple in the digital marketing space and have become influential brands to partner with to grow ourselves and other initiatives. We’ve evolved this business in the last 7 years with organic content and marketing encompassing digital marketing, conferences, paid advertisements, and partnerships. Over 690k Instagram followers built organically 17k Facebook followers organically made Media and Commercial Influencer partnerships We started out recognizing the need to have more minority-led blogs discussing topics that appear in their daily lives. Our founding team is comprised of four strong, driven, minority women with their own individual strengths and common goal.I have worked as a Training Specialist and have achieved great success. I have implemented policies and content for several departments. I have been involved with developing curriculum for new departments and trainees. I am a self-starter and have lead presentations for over 40 new hires monthly. I am thorough in the preparation and presentation of new concepts; perform well under pressure and short-notice demands. Additionally, I have excellent organizational skills with a particular aptitude in time and multiple

Experience

1. Digital Media & Brand Strategist Cofounder

   So She Slays

   Oct 2016 — Present · San Francisco, CA, US

   So She Slays is a lifestyle brand with 696k organic followers and ongoing partnerships with Comcast, Amazon, Sony, Fashionova, Joseph Gordin Levitt’s brand, and multiple media and commercial influencers including actresses known and loved. Content Creator, Marketing Strategist and Chief Financial Officer responsible for developing the voice of SoSheSlays, managing all organic and paid social media strategy (focus on organic social), marketing, and content strategy. Pitching and managing all commercial, and retail business partnerships, feature collaborations, and influencer marketing programs. Ownership of all financial decision-making for the brand including pricing development, campaign budget creation, event budgets, collaborator payouts, and internal hiring.Implementation of new tools and systems, developing in-depth strategies and media solutions to meet partner objectives and day-to-day creation and execution of email trigger campaigns. Managing multiple direct reports (intern and contractors) across departments including sales, creative, production, strategy, and marketing. Plan, assign, and track deliverables from writers; ensure deadlines are met. Schedule, oversee, and maintain editorial calendars, including partnerships, team initiatives, and ad hoc projects.

Education

• San José State University

  Bachelor of Science - BS, Advertising, Business

  2008 — 2010

• Academy of Art University

  Maters of Arts, Fashion Journalism

  2011 — 2013

Skills

• Microsoft Word
• Graphic Design
• Outlook
• Social Networking
• Social Media Marketing
• Press Releases
• Microsoft Office
• Photoshop
• Leadership
• Adobe Creative Suite
• Customer Service
• Marketing Communications
• Facebook
• Illustrator
• Email Marketing
• Management
• Public Relations
• Social Media
• Marketing
• Microsoft Excel
• Powerpoint
• Indesign
• Advertising
• Online Advertising
• Blogging
• Research
• Event Planning