Khushali Chauhan
Marketing Research Assistant @Northwestern University Medill School
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WORK HISTORY
Marketing Research Assistant @Northwestern University Medill School
Evanston, IL, US
Currently spearheading the complete market research cycle, I orchestrate the intricate process from survey design to execution, encompassing meticulous fieldwork and robust data management. My expertise lies in analyzing and interpreting complex datasets, from which I derive insightful recommendations. These findings are then strategically communicated to cross-functional teams, guiding critical business decisions.I\'m also integral in refining the research methodology by writing and editing survey questions, ensuring their precision and effectiveness. Collaborating closely with survey platform managers, I diligently monitor survey progress to guarantee the collection of high-quality data. This collaborative and detailed approach ensures the integrity and success of our market research initiatives.
EDUCATION
Nirman High School
Student, Business/Commerce, General, 7.5
Pandit Deendayal Petroleum University, Gandhi Nagar
BA/BBA (Hons.), Mass Communication/Media Studies, 3.1 GPA
Northwestern University
Integrated Marketing Communications, Marketing
ABOUT KHUSHALI CHAUHAN
I always thought my dream was to be a content writer for a little publishing company, sipping my cafe con leche and reading the opening lines to the next best-selling motivational novel. It seemed like an appropriate dream given my BA in Mass Communication. I gravitated toward proofreading and quality control positions and even worked as a copywriter at a firm along with several other content writing internships. But I kind of just felt meh. I yearned to learn more, yearned to learn something different. And that\'s when it happened; the spark I was missing ignited the instant I clicked play on my first Adobe Photoshop tutorial video. Since then, I can\'t get enough. Eventually I tried my hands on other designing apps like Illustrator, and Procreate and I realized that I had a knack for creative designing. As time passed, due to my love for designing, I developed an interest in handling Social Media Profiles and creating concrete online campaigns for my clients, which incorporated creativity and problem solving. I love applying responsive design principles along with taking strategic steps to market my client’s products and watching my ideas shrink into desirable outputs. It\'s oddly satisfying. I think in a way I\'m kind of like those web pages; I\'m moldable, but I still keep my creative flare intact. I’m currently working as a Business Growth Manager (BGM) at Growthify, playing an integral role in shaping the growth strategies of the company and bagging more eCommerce & Marketplace clients by supervising- customer acquisition & retention, marketplace registrations, listing & cataloging, A-Z claims, SEO & SEM, brand building, and funnel-development. My specialties include quickly learning new skills, problem solving, social media management, customer acquisition & retention campaign ideation, lead generation, domain driven design, responsive design principles, and content writing. So far I have 1.5 years of experience as a Social Media Strategist and 6 months of experience as a Business Growth Manager and I am willing to take that number higher.
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