Shashank Chauhan
SEO | Paid Ads (Meta & Google) | Design | Growing Brands Through Organic & Paid Reach | 4+ Yr
- Role
- Digital Marketing Executive at Blackbook Digital
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shashank Chauhan
I help businesses grow their online presence by blending SEO expertise with strategic…
Experience
Digital Marketing Executive
Jun 2022 — Present · New Delhi, IN
Strategically planned, launched, and managed paid search campaigns by applying advanced keyword targeting and persuasive ad copy strategies aligned with client goals- Conducted Search Term Analysis and Negative Keyword Mining to minimise wasted spend and improve campaign efficiency- Optimised landing pages and ad funnels to enhance user experience and drive higher conversion rates- Identified and segmented target audiences based on behavioural insights, demographics, and interests for precise targeting and improved ad relevancy- Managed Meta (Facebook & Instagram) ad campaigns focused on lead generation, customer acquisition, and brand awareness across multiple audience groups- Created and optimised Custom Audiences and Lookalike Audiences to boost engagement and capture high-quality leads- Designed and executed A/B testing frameworks to identify winning ad variations and effectively scale high-performing campaigns- Conducted in-depth technical SEO audits using Screaming Frog, Ahrefs, and SEMrush, resolving 200+ crawl issues- Led keyword research, competitor gap analysis, and content audits to identify high impact opportunities, improve targeting, and support content strategy- Implemented Schema markup, canonical tags, robots.txt, and XML sitemaps for better indexation- Led a successful Core Web Vitals optimisation project, boosting mobile page speed scores by 35%- Developed on-page and off-page SEO strategies, including technical audits and UX improvements, to increase organic visibility and traffic- Delivered comprehensive, data-driven performance reports highlighting key metrics (CPC, CTR, ROAS, CPA) and actionable insights for clients- Collaborated on content strategies that increased blog traffic by 80% over 6 months- Managed high-authority backlink campaigns and monitored link profile health- Led end-to-end setup, optimisation, and scaling of Google Search Ads and Meta Ads campaigns across diverse industries to maximise ROI.
Education
New Delhi Institute Of Management
Bachelor of Business Administration - BBA, Business Administration and Management, General
2014 — 2017
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