Chase Rhymes

About Chase Rhymes

As a seasoned Chief Marketing Executive, my expertise lies in designing and deploying large-scale global B2B & B2C marketing strategies and programs that have a proven track record of delivering record top-and bottom-line results for Fortune 100, SMBs, and Venture companies. With over 12 years of experience in the tech industry, I have a deep understanding of how to identify markets, define product requirements, and build customer acquisition strategies that result in long-term growth. My approach involves integrating sales and marketing into coordinated programs that align with brand strategy.I am a natural leader who excels at building and leading teams that thrive in high-pressure environments. My passion lies in adding value to dynamic, high-growth industries. I\'m committed to working with organizations that are dedicated to changing the world.SPECIALTIES:• Strategic Planning & Deployment• Sales• Branding• Digital Marketing• AI Solutions • E-Commerce • Supply Chain Logistics• Google Commerce Platforms • Data-Driven Marketing & Automation• Performance Analytics & Reporting• Lead Development • Product & SaaS Marketing • Customer & Market Segmentation• Customer Relationship Building & Management • Building Integrated Marketing Programs • Demand Generation • B2B & B2C• Management of Creative Resources & Agencies • Website Development & Optimization • Channel Sales & Marketing • Operations & Program Management• Budget Planning & Management• Running Companies & Divisions• Infrastructure• Start-ups • Building & Managing TeamsINDUSTRY EXPERTISE:• Internet Services (SaaS) & Products • New-To-Market Products & Services• Fast Moving Consumer Goods• High Tech IP Security Products/Services• Real Estate Financing, Investment & Development• Sports Memorabilia & Collecting • SaaS B2B/B2C• Cloud Services• E-Commerce • Marketing Services• Advertising & Public Relations• Venture Funding• Smart Home • Home Décor • Home Care TECHNOLOGIES: • Salesforce• NetSuite • Magento • Shopify • WordPress • Google Analytics & Search• Google Search Ads 360 • Amazon Seller & Vendor Central • Amazon SEO • Adobe Analytics • Tableau • Target • Social Media • PPC (Google Ads & Shopping, Microsoft Bing & Shopping) • SEO, SEM • HubSpot • Feedonomics • Microsoft Office Suite TRAINING & CERTIFICATIONS: • Google Ads & Shopping• Google Commerce Sales • Sandler Executive Sales • thoughtLEADERS LLC,(Leadership, Communication, Innovation) • DDI (Development Interventions International Inc.) Leadership Development

Experience

1. Head of Marketing-north America

   Polymaker

   Mar 2025 — Present · Houston, TX, US

   Polymaker is a global leader in 3D printing materials, renowned for its innovative filaments that empower industries like automotive, aerospace, and consumer electronics.Appointed to lead North American e-commerce and channel marketing initiatives for this global leader in 3D printing materials, driving transformative growth strategies to expand market presence and accelerate revenue in a competitive industry.Recent Achievements• Pioneered a multi-channel marketing strategy, integrating emerging media (e.g, Reddit PPC, AI-driven personalization) with traditional channels: email, Meta Ads, Google PPC, Amazon PPC, and SMS. Restructured campaigns to align with aggressive growth goals, achieving a 50% ROAS increase and 35% revenue growth within 90 days while managing budget allocations to maximize ROI.• Spearheaded ecommerce strategy by optimizing Amazon A+ Content, enhancing store performance, and implementing Shopify CRO initiatives to drive scalable demand generation and improve conversion rates, reinforcing Polymaker’s leadership in the 3D printing materials market.• Orchestrated the HT-PLA and HT-PLA-GF product launch, crafting a bold PR and landing page strategy that garnered widespread media coverage. Positioned Polymaker as an industry innovator, differentiating it from competitors like Formlabs and 3D Systems, and strengthening brand identity.• Established a robust analytics framework using Triple Whale, delivering weekly performance reports to leadership. Translated data insights into actionable strategies, boosting campaign effectiveness and identifying untapped growth opportunities across all channels.• Led cross-functional collaboration with product, sales, and IT teams to align marketing efforts with business objectives, while mentoring a team of junior marketers. Fostered a culture of creativity and accountability, driving operational excellence and team performance.Look for more as we continue to innovate and expand our market presence.

Education

• The University of Texas at Austin

  Bachelor of Science (BS), Corporate Communications | Business Management

  2007

Skills

• Operations Management
• Relationship Management
• Marketing
• Sales
• Sales Management
• New Business Development
• Logistics Management
• Account Management
• Project Management
• Thought Leadership
• Management
• Strategic Consulting
• Contract Negotiation
• E-Commerce
• Commerce Products & Services
• Saas
• Consumer Electronics
• Consumer Products
• Marketing Strategy
• Digital Marketing
• Social Media Marketing
• SEO
• Online Advertising
• Google Analytics
• Web Analytics
• Media Relations
• Social Media
• Product Development
• Enterprise Software
• Market Research
• Lead Generation
• Email Marketing
• Distribution Logistics
• Supply Chain Management
• Cross-Functional Team Leadership
• Fiscal Policy
• Strategic Hiring
• International Business
• B2b
• B2c