Chase Lucero

About Chase Lucero

As the Director of Product Marketing at Tranont and with more than five years in senior…

Experience

1. Associate Director of Content Strategy

   Tranont

   Dec 2022 — Present

   Leads communication development for products and promotions- Takes charge of developing effective communication strategies for promoting products and services - Collaborates with cross-functional teams to create compelling content that aligns with marketing objectives - Ensures consistent messaging and branding across all communication channels Oversees email marketing and SMS strategy and execution- Develops engaging content for various email campaigns; i.e, kickback emails, drip and nurture campaigns, and promotional content - Leads the planning and execution of marketing communication campaigns, ensuring the right message is tailored to the right consumer and delivered via the best medium for optimized impact - Monitors and analyzes email, social, and SMS marketing performance metrics to continually optimize strategies and drive improved results Drives content marketing strategy on the company\'s website- Develops and implements a comprehensive content marketing strategy to enhance brand visibility, engage users, and drive website traffic - Creates high-quality, informative, and engaging content that aligns with the target audience\'s needs and interests - Collaborates with internal stakeholders—from owners and VPs to designers and developers—to ensure a seamless user experience and optimal content presentation

Skills

• Blogging
• Spanish
• Writing
• Public Speaking
• Art Direction
• Adobe Creative Suite
• Creative Writing
• Advertising
• Creative Strategy
• Integrated Marketing
• Social Media
• Teaching
• Copywriting
• Social Media Marketing
• Editing
• Digital Marketing
• Creative Direction