Bruce Z.
Senior Program Manager
- Role
- Senior Product Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Bruce Z.
Analytical and resourceful professional with over 10 years of experience in product management and data analytics within wide range of strategic and technical functions. Possesses strong expertise in strategic planning, program and product management, executes technology-based solutions, as well as various business analysis applications, and process development. Able to adapt to changing, multicultural environments; build collaborative relationships with diverse teams and stakeholders to measure and achieve tasks by demonstrating excellent interpersonal and communication skills.Three words to describe myself : Self-motivated, Detail-oriented and Responsible.
Experience
Senior Product Manager
Nov 2018 — Present · Seattle, WA, US
Managed the machine learning modeling experimentation platform for Microsoft AI’s Advertising team, driving $550M in revenue and enabling 500+ feature optimizations through strategic tradeoff decisions and A/B testing, enhancing experiences for users, advertisers, and publishers. • Led the design and implementation of a centralized data repository for Microsoft Advertising, streamlining human-judged data management within tight timelines and constrained budget, improving reporting accuracy by 40%, and saving $3M in costs.• Designed, developed, and implemented a judge training solution platform, automating content creation, training workflows, and performance evaluation, boosting efficiency by 30% and saving $5M costs.• Led ad quality and relevance measurement across Microsoft Ad monetization, managing a $13M annual data labeling budget across 60+ international markets, automating from human labeling to GPT/LLM AI based labeling, resulting in improving data accuracy by 30% within six months• Drove Bing Local & Maps Advertising GTM (Go-to-Market) strategy and pricing strategy, improved maps feature that increased revenue by 20% and boosted CTR by 55% within 6 months.
Education
University of Florida
Master of Science, Business Administration and Management, General
2012 — 2013
Shanghai Jiao Tong University
Bachelor of Engineering, Software Engineering
2007 — 2011
No. 2 Middle School of East China Normal University
High School
2004 — 2007
Skills
- Rational Rose Enterprise Edition
- Microsoft Office
- Databases
- Business Intelligence
- Powerpoint
- Microsoft Excel
- Leadership
- C++
- Access
- Sql
- Visio
- Linux
- Powerdesigner
- Google Analytics
- Data Analysis
- Microsoft Word
- Project Management
- Salesforce
- Database Administration
- Oracle
- Java
- Uml
- Matlab
- Analysis
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