Chase Thomas
Global Director - International Marketing Strategy @Blizzard Entertainment
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WORK HISTORY
Global Director - International Marketing Strategy @Blizzard Entertainment
Opérations Publishing & Planification Go-to-Market (GTM): Piloter l’excellence opérationnelle et la planification go-to-market, en alignant la stratégie mondiale de publishing avec les besoins locaux des marchés internationaux (dont la Chine) et des équipes/partenaires éditeurs.Initiatives Stratégiques & Gestion de Portefeuille : Responsable de la planification stratégique internationale et de la priorisation du portefeuille d’opportunités de croissance à fort impact, contribuant à la feuille de route marketing long terme de Blizzard (LRP).Temps Forts de Franchise & Live Ops International : Définir la stratégie internationale pour les grands temps forts et les moments “always-on”, en alignant contenu, canaux, communauté et contributions partenaires afin de soutenir l’engagement et la performance dans la durée.Compétences clés : Stratégie Marketing · Marketing Live Ops · Leadership Global & Transversal · Stratégie Go-to-Market · Stratégie de Croissance & Monétisation
EDUCATION
Pepperdine University
BS, International Business
University of Pennsylvania
Artificial Intelligence for Business
MIT Sloan School of Management
Pricing and Performance
ABOUT CHASE THOMAS
I lead international growth and marketing strategy at Blizzard Entertainment, driving live operations and commercial performance across iconic franchises including World of Warcraft, Overwatch, and Diablo. I focus on connecting global publishing strategy with local resonance so our campaigns feel authentic and relevant in every market.Previously, I led publishing and commercial strategy for Diablo and Overwatch in EMEA, partnering across teams to deliver blockbuster launches and sustain franchise momentum in key European markets. Today, I bring both global and regional perspective to a broader international remit: identifying growth opportunities, elevating local insights, and increasing the impact of Blizzard’s global marketing ecosystem.
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