Chase Carson
Director, Digital Experience & Design @TD Securities
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WORK HISTORY
Director, Digital Experience & Design @TD Securities
Toronto, ON, CA
Directing a team of UX/UI designers, Data Analysts, Digital Content Managers and Email Marketing Specialists. Responsible for providing digital analytics of all digital properties and leadership of overall UX/UI design of tdsecurities.com and CMS management. Provide technical expertise and oversight for Salesforce Marketing Cloud and Pardot platforms. Creating mobile optimized branded email templates and journey development using journey builder in SFMC and engagement studio in Pardot. Utilizing AMPScript for enhanced personalized communications and SQL to create new segmentations. Showcase Marketing Technology platforms to encourage digital enablement throughout TD Securities and act as subject matter expert for Marketing Automation guidance.Legendary Award Recipient - 2024
EDUCATION
University of Toronto - Rotman School of Management
Executive Education MBA Essentials
BrainStation
Python
Juno College of Technology
JavaScript
BrainStation
Digital Marketing, Paid Search, Social Media, Acquisition Strategy
Fanshawe College
Business Administration - Accounting
BrainStation
User Experience Design (UX)
HackerYou College of Technology
Front-End Web Development, Advanced HTML, CSS and JavaScript
Juno College of Technology
Data Science, SQL, Python, Jupiter, Predictive Modeling, Pivot Tables
Fanshawe College
Business Administration - Marketing
Fanshawe College
Bachelor's degree, Graphic Design
SKILLS
ABOUT CHASE CARSON
Creative and digital leader with more than 15 years experience of digital, marketing technology, data analytics and creative direction in financial services and consumer packaged goods.Currently at TD Securities I direct a team of UX/UI designers, Data Analysts and Email Marketing Specialists. Responsible for providing digital analytics of all digital properties and leadership of overall UX/UI design of tdsecurities.com. Provide technical expertise and oversight for Salesforce Marketing Cloud and Pardot platforms. Creating mobile optimized branded email templates and journey development using journey builder in SFMC and engagement studio in Pardot. Utilizing AMPScript for enhanced personalized communications and SQL to create new segmentations. Showcase Marketing Technology platforms to encourage digital enablement throughout TD Securities and act as subject matter expert for Marketing Automation.At Laurentian Bank of Canada, I lead a Digital Marketing team comprised of email marketing specialists, graphic designers, social media marketers and data analysts. I also lead all Marketing Automation and Email Marketing initiatives for the bank.At MCAP, one of Canada’s largest independent mortgage finance companies, I led projects and oversaw the MCAP creative team — providing technical and creative leadership for company initiatives. A motivating leader, I build a positive work environment that is empowering and efficient — creating an atmosphere where team members are comfortable to challenge the status quo and take risks to increase productivity and yield powerful results. Areas of Proficiency include: Digital Marketing / People Management / Google Studio / UX/UI / HTML / CSS / Javascript / jQuery / NodeJS / ExpressJS / Bootstrap / API’s / SQL / MongoDB / Mongoose / React / Email Marketing / Marketing Automation / Data Manipulation & Visualization / Design / Adobe Creative Cloud / Motion Graphics / Animation, Video Editing, CASL/AODA Training, Salesforce / Marketing Cloud / Marketo / Pardot / Salesforce Marketing Cloud / CMS / Photography, PC/Mac, and complex branding and media materials for corporate identities. I’m on LinkedIn to strengthen business partnerships and make new connections in the global digital & creative community. c••••••••@gmail.com
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