Chase Wright

About Chase Wright

Senior Marketing Leader with a proven track record of driving global revenue growth, optimizing go-to-market strategies, and leading high-impact partnerships in the gaming and digital ecosystem. Tactical director adept at navigating complex partner landscapes, aligning cross-functional teams, and implementing scalable marketing frameworks that accelerate business performance. Trusted advisor and thought leader recognized for developing high-performing teams and fostering collaboration across global units. Adaptable changemaker passionate about enhancing digital and in-store customer experiences, leveraging data-driven insights to refine product positioning and execute transformational marketing strategies that drive customer engagement and revenue growth.My personal philosophy that I apply daily is “Stay curious. Be authentic. Love and care.”. This fuels my desire to continue to push myself to take on new challenges that create discomfort in order to achieve growth while also staying true to who I am and how I treat those around me.Areas of expertise: Customer Experience OptimizationCross-Functional LeadershipData-Driven Decision MakingTeam Development & MentorshipStakeholder & Executive AlignmentProcess ImprovementDEI LeadershipProduct Positioning

Experience

1. Sr Ww Xbox Partner Marketing Campaigns and Field Landing Lead

   Microsoft

   Jan 2024 — Present

   Lead the development of retail marketing strategies and global partner execution across Xbox consoles, accessories, first party games, and brand. • Directed the strategic alignment of Xbox’s go-to-market (GTM) approach across product lines, optimizing partner execution and ensuring global consistency across products and key markets.• Redefined Xbox’s global partner marketing strategy by streamlining GTM processes, improving product and campaign alignment, and standardizing reporting and content pipelines to enhance field marketing efficiency.• Transformed the in-store customer journey by implementing standardized creative content, integrating QR code-driven discovery, and refining visual merchandising strategies.• Managed a global v-team to enhance asset development and distribution, leveraging AI and internal tools to improve security, collaboration, and cost efficiency, leading to substantial annual savings.• Optimized digital product experiences by co-creating the Digital at Retail v-team, driving cross-category alignment, and improving digital content sales strategies.• Advocated for leadership development and team growth, supporting new hires, mentoring regional leaders, and participating in executive learning programs.

Education

• University of Central Florida

  Finance, Financial Investments

  2003 — 2008

Skills

• Go-to-Market Strategy
• Search Engine Optimization (SEO)
• Channel Account Management
• Multi-Channel Marketing
• Strategic Partnerships
• Account Management
• Sales Process
• Lead Generation
• Product Management
• Search Engine Marketing (Sem)
• Direct Marketing
• Product Launch
• Partner Management
• Strategy
• E-Commerce
• Wireless
• Customer Service
• Competitive Analysis
• Crm
• Solution Selling
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing