Chase Woodhams

About Chase Woodhams

Strategic and hands-on leader known for driving substantial growth ($1.5M to ~$10M scale, Inc. rank) and building operational foundations for success within B2B and SaaS environments. With deep experience across sales operations, marketing strategy (PPC, SEO, Funnels, driving recurring revenue), financial management, and SaaS systems implementation (CRM, Automation, HRIS), I bridge the gap between vision and execution. Recognized for simplifying complexity, fostering collaboration, and possessing a \"CEO mindset,\" I build high-performing teams, launch impactful programs, and optimize every stage of the customer journey for B2B scale to achieve breakthrough results.

Experience

1. National Sales and Marketing Director

   Banyan Software

   Sep 2024 — Present · Augusta, GA, US

   Recruited to develop and scale the sales and marketing infrastructure, including operations, automation, systems, and team capabilities across one of its subsidiaries-Installed and configured CRM systems to centralize sales data, streamline workflows, and improve reporting accuracy-Designed and implemented automated outreach sequences and lead nurturing touchpoints to enhance prospect engagement and conversion rates-Implemented comprehensive data tracking and reporting systems to analyze the full sales cycle, including time-to-close metrics and customer demographic insights-Integrated advanced call tracking, recording, and AI-powered summary tools for enhanced sales performance analytics, oversight, and coaching opportunities-Launched and managed new paid marketing channels, including Facebook Ads and Google Ads campaigns, to expand lead generation sources-Developed new marketing funnels and optimized sales pages to improve lead conversion rates-Defined and articulated key product features and benefits, enhancing clarity and effectiveness of marketing communications-Re-engineered and simplified a complex marketing funnel and unique lead flow process, improving efficiency and user experience-Significantly reduced sales cycle friction by simplifying procedural steps and requirements for new sales engagements-Decreased average contract signing time from 72 hours to approximately 2 hours by implementing user-friendly, mobile-accessible online contract signing tools-Deployed Aloware as the primary sales communication and automation platform, boosting sales activity and communication efficiency by 300% without increasing sales headcount-Successfully replicated and implemented these sales and marketing systems, automations, and operational improvements within a Banyan subsidiary technology company.