Chase Howell
VML | Content Marketing and Communications Pro | Adjunct Professor | AI Enthusiast
- Role
- Group Director, Strategy at VML
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Chase Howell
Chase is a strategic and accomplished marketing leader, known for his expertise in content strategy, business transformation, and building high-performing teams. He excels at crafting compelling narratives that resonate with audiences and drive brand success.As Group Director, Strategy at VML, Chase is focused on setting the content strategy vision for one of WPP\'s pillar clients and driving agency-wide innovation. He provides content strategy leadership for high-profile new business efforts and leads and mentors a team of content strategy associates and directors. Specifically, he develops and delivers the website\'s content strategy for the Ford U.S. website, aligning closely with Ford\'s business objectives and driving personalization and engagement across all key digital touchpoints.As VP of Marketing and Communications at InfoTrust, Chase led a dynamic team focused on acquiring new business leads, growing brand awareness, and strengthening the company\'s strategic partnership with Google. Under his leadership, the marketing team earned the AMA Cincinnati Pinnacle Award for Thought Leadership Excellence (2023) and successfully managed the publication of two Amazon best-selling books on marketing analytics and data privacy. His efforts were instrumental in positioning InfoTrust as both a global analytics powerhouse and a \"best place to work.\"With a unique blend of agency, brand-side, and journalism experience, Chase excels at seeing the bigger picture and maintaining a proactive, client-focused approach. He is an active member of the Cincinnati USA Regional Chamber\'s CMO Roundtable group and served as an Adjunct Professor at Northern Kentucky University, teaching Marketing Tools and Social and Digital Marketing.Prior experience includes key content and marketing roles at Pro Football Focus (crafting high-impact content strategies and collaborating with media giants like ESPN Insider), Health Carousel, and GNGF, a premier marketing agency in the legal industry.
Experience
Group Director, Strategy
Jul 2025 — Present · Cincinnati, OH, US
Set the content strategy vision for one of VML\'s pillar clients, drive agency-wide innovation, develop strategic offerings, and provide content strategy leadership for high-profile new business efforts. Lead and mentor a high-performing team of content strategy associates and directors.Currently lead the content strategy team for the Ford U.S. website, developing and delivering the website\'s content strategy to align with Ford\'s business objectives, and driving personalization and engagement across all key digital touchpoints.
Education
Indiana University - Kelley School of Business
Master of Science - MS, Marketing
2018 — 2020
Franklin College
Bachelor of Arts - BA, Journalism
2010 — 2013
Skills
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Photoshop
- Research
- Social Media
- Public Speaking
- Teamwork
- Windows
- English
- SEO
- Publishing
- Editing
- SEO Copywriting
- Sports
- Journalism
- Indesign
- Newspapers
- Editorial
- Storytelling
- Sports Writing
- Time Management
- Photography
- Web Content
- Blogging
- Press Releases
- Public Relations
- Video
- Digital Marketing
- Ap Style
- News Writing
- Copy Editing
- Writing
- Content Strategy
- Social Networking
- Publications
- Social Media Marketing
- Wordpress
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