Chase Borden
Director, Client Strategy @DealMaker
Signup · Get unlimited contacts
WORK HISTORY
Director, Client Strategy @DealMaker
Responsible for shaping and executing customer marketing strategies for equity crowdfunding efforts. This includes efforts to create effective marketing funnels that enhance client engagement and successfully raise capital in accordance with the customers goals.Oversee the development of compelling customer-centric content, such as case studies and testimonials to promote customer advocacy.Work closely with Sales and Account Mangers to gain insights into customer journeys, identifying strategic marketing intervention opportunities.Establish and monitor key performance indicators for customer marketing, providing insights for leadership on strategic decisions.Provide mentorship and leadership to a marketing team dedicated to improving customer engagement and loyalty.Identify and implement marketing technologies to enhance the effectiveness of customer marketing initiatives.Prepare and manage the budget for customer marketing programs.Partner with Product teams to effectively communicate updates and benefits to customers.
EDUCATION
Elmira College
Bachelor of Science (B.S.), Business Administration
SKILLS
ABOUT CHASE BORDEN
Expert in equity crowdfunding, DTC brand building, and high-performance paid media.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.