Chase Borden

About Chase Borden

Expert in equity crowdfunding, DTC brand building, and high-performance paid media.

Experience

1. Director, Client Strategy

   DealMaker

   Jan 2023 — Present

   Responsible for shaping and executing customer marketing strategies for equity crowdfunding efforts. This includes efforts to create effective marketing funnels that enhance client engagement and successfully raise capital in accordance with the customers goals.Oversee the development of compelling customer-centric content, such as case studies and testimonials to promote customer advocacy.Work closely with Sales and Account Mangers to gain insights into customer journeys, identifying strategic marketing intervention opportunities.Establish and monitor key performance indicators for customer marketing, providing insights for leadership on strategic decisions.Provide mentorship and leadership to a marketing team dedicated to improving customer engagement and loyalty.Identify and implement marketing technologies to enhance the effectiveness of customer marketing initiatives.Prepare and manage the budget for customer marketing programs.Partner with Product teams to effectively communicate updates and benefits to customers.

Education

• Elmira College

  Bachelor of Science (B.S.), Business Administration

  2012 — 2016

Skills

• Microsoft Word
• Customer Service
• Event Planning
• Time Management
• Social Networking
• Public Relations
• Digital Marketing
• Powerpoint
• Microsoft Excel
• Digital Strategy
• Management
• Marketing
• Public Speaking
• Social Media
• Teamwork
• Leadership
• Microsoft Office