Chas Brickland
Senior Talent Attraction Partner - Performance and Continuous Improvement @AMS
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WORK HISTORY
Senior Talent Attraction Partner - Performance and Continuous Improvement @AMS
GB
In my role as Senior Talent Attraction Manager – Performance & Continuous Improvement, I drive operational excellence, innovation, and measurable performance across our recruitment marketing function. I ensure our channel strategies, media activity, and attraction products are data-driven, efficient, and continually improving to strengthen cost-per-hire and deliver greater value for clients.I use data, metrics, and reporting to generate clear insights, turning complex analytics into persuasive recommendations that inform senior stakeholders and support the evolution of our attraction approach. I partner closely with colleagues across Employer Brand, Technology, DE & I, Sourcing, and Client Operations to identify opportunities to standardise processes, simplify delivery, and embed best practice across accounts.I assess account health, identify areas to improve ways of working, and help implement innovative tools and technologies that enhance performance and support future capability. I also oversee the rollout and adoption of DE & I audit outcomes, ensuring improvements to diverse candidate pipelines and supporting revenue growth.With strong commercial acumen, digital recruitment marketing expertise, and a continuous-improvement mindset, I focus on delivering consistent, high-quality performance and creating an environment where insights, innovation, and operational rigour drive meaningful results for our clients.
EDUCATION
Aston University
BSc Sociology with Politics
Canterbury College
Business Studies, Geography, Envir Science, ICT
Cardiff University / Prifysgol Caerdydd
MSc Science, Media and Communication, Communication and Media Studies
SKILLS
ABOUT CHAS BRICKLAND
A leader in global recruitment marketing, employer branding, and strategic talent acquisition. A lifelong learner driven by curiosity and a dedication to knowledge sharing. Drawing on a decade of experience in both public and private sectors to enhance employer brands and deliver exceptional candidate experiences.I provide data-driven strategic insight to drive operational excellence, reduce hiring costs, and foster continuous innovation as part of the Senior Leadership Team within the AMS Talent Attraction CoE. Collectively, we are a team of global RPO recruitment marketing experts who deliver solutions to a diverse portfolio of leading employers in the pharma, engineering, financial services, retail, and tech sectors. A passionate DE & I advocate both personally and professionally, I champion operational and strategic delivery through building connections between candidates and employers using authentic storytelling, employee advocacy, programmatic solutions, and intelligent next-gen tech.My most recent notable achievement was playing a key role in the transformation of our team, in collaboration with senior stakeholders and colleagues. My contributions included redesigning our operating model and processes, building and training Digital Media and Content & Production Hubs in Manilla, implementing programmatic platforms and AI-powered solutions, and creating reporting suites to get the most out of the huge amount of data and analytics we now have access to. As a result, we are able to deliver better outcomes for our clients, our team is more agile and responsive to demand fluctuations, and we achieved significant commercial benefits.
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