Charulata Ravi Kumar
Managing Director at Accenture
- Role
- Managing Director at Accenture at 埃森哲
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Charulata Ravi Kumar
In my responsibility as a partner to Changemakers in Global organizations in Marketing, Technology and Transformation Strategy and Operations, I have had the privilege to lead the most talented teams, creating amazing customer experiences by brands, to make life more exciting. Simplifying integrated experiences in a complex new world, by seamlessly converging the forces of creative, technology and media to bring customers at the heart of the journey for clients, has been at the core. My penchant for curious travels beyond city life, recording unusual observations of individual and societal behaviour and their deep-rooted causes, led me to deeper interests in overt and latent human behaviour, by exploring the world of brand-consumer interactions and experiences and changes to come. This was further fuelled by my professional and personal expeditions in the Middle East and Europe, from where I gathered new perspectives on the aspirations of polarized societies – from war zones to the ambitious markets and from the economically richer markets to the fast growing ones.My years in customer experiences across sectors led me to new horizons of CX Innovation, technology, retail solutions, design innovation and CRM, empowering growth organically and through acquisitions. I was privileged to drive these new initiatives for International Groups across global markets and to lead the launch of these practices in India. In my pursuit of the above, while expressing my views and insights gathered during my journey in my columns, I like to keep myself in a curious state of mind. Always.
Experience
Managing Director at Accenture
May 2018 — Present · Hyderabad, IN
Education
South Point; South City; IIMA
Commerce & Leadership MDP
Indian Institute of Management Ahmedabad
Leadership MDP
South Point High School; City College
Biology, Commerce
1969 — 1984
Skills
- Digital Marketing
- Marketing Management
- Management
- Online Advertising
- Customer Insight
- Strategy
- Advertising
- Integrated Marketing
- Marketing
- Market Planning
- Marketing Communications
- Competitive Analysis
- Media Planning
- Digital Strategy
- Business Strategy
- Brand Management
- Marketing Strategy
- Leadership
- Fmcg
- Brand Development
- Segmentation
- Market Research
- Digital Media
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