Charu Sharma
Building Grind & Pound | Content Strategy | GTM | Sustainability | Climate Tech
- Role
- Marketing Lead at Grind & Pound
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Charu Sharma
With over 18 years of diverse experience in media, branding, and content strategy, I…
Experience
Marketing Lead
Aug 2025 — Present
At Grind & Pound, a mission-driven Food & Beverage startup, I lead the strategy and execution of all marketing initiatives to bring our vision of \"Real Foods\" to life. My role centers on building a brand that not only delivers pure, natural, and nutrient-dense products but also champions a sustainable food ecosystem.My responsibilities include:Go-to-Market Strategy: Spearheading the full go-to-market plan for our product launches across both e-commerce and retail channels.Brand Storytelling & Advocacy: Developing and amplifying our core brand narrative—\"nurturing people and earth.\" Digital & E-commerce Growth: Driving the growth of our direct-to-consumer business by overseeing performance marketing, SEO, and content strategy. Branded Retail StoresCommunity Building
Education
Terra.do
Climate Fellowship - LFA
2025 — 2025
NDIM
Master of Business Administration (M.B.A.)
2005 — 2007
MICA
Post Graduate Certification Program
2019 — 2020
Terra.do
Climate Action Fellowship : Climate Change - Learning for Action
2025
Skills
- Integrated Media Sales
- Business Development
- Live Events
- Btl Activations
- Radio Advertising
- Print Media Sales
- Key Account Management
- Key Account Development
- Talent Acquisition
- Advertising Sales
- Lead Generation
- New Business Development
- Media Planning
- Brand Management
- Digital Media
- Crm
- Digital Marketing
- Team Management
- Marketing
- Marketing Strategy
- Client Development
- Relationship Management
- Market Research
- Management
- Client Co-Ordination
- Competitive Analysis
- Advertising
- Marketing Management
- Business Strategy
- Integrated Marketing
- Strategy
- Online Advertising
- Project Management
- Account Management
- Customer Relationship Management (Crm)
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