Charu Natarajan

CRM Manager-@BFL Group for GCC & KSA region

Role
Customer Loyalty Manager at Shoppers Stop
Location
Thane, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Charu Natarajan

As a Manager-Loyalty at Shoppers Stop, I design and execute point-based loyalty programs, customer journey and product journey via lifecycle and segmentation, and automation of processes. I have over 6 years of experience in CRM, direct and indirect marketing, campaign management, loyalty marketing and programming across sectors, I have successfully implemented CRM initiatives for driving leads and referrals, managed client business requirements in terms of campaigning, call center management, analytics, customer engagement programs, and CRM activities and strategies. I have a Master of Business Administration degree in Marketing/Marketing Management from PTVA\'s INSTITUE OF MANAGMENT STUDIES, and I am proficient in CRM tools such as Salesforce, Adobe, Oracle I am passionate about customer loyalty, retention, and growth, and I aim to deliver innovative and effective solutions that enhance customer satisfaction and value.

Experience

  1. Customer Loyalty Manager

    Shoppers Stop

    Oct 2023 — Present · Mumbai, IN

Education

  • M.L. Dahanukar College

    Bachelor’s Degree, Business/Commerce, General

    2013 — 2014

  • PTVA's INSTITUE OF MANAGMENT STUDIES

    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

    2015 — 2017

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Charu Natarajan — Customer Loyalty Manager at Shoppers Stop in Thane, IN | Unifers