Charu Gupta
AGM – Retail Excellence| Drive Channel and Influencers Loyalty programs| Lead Generation and Management| CRM| Sales and Marketing
- Role
- Assistant General Manager at Jindal Steel Ltd.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Charu Gupta
At Finolex Industries Ltd, collaboration with external partners and cross-functional teams has been pivotal in developing a robust loyalty marketing strategy that is closely aligned with our company\'s business goals. The organization has seen a marked improvement in customer engagement and retention, thanks to the innovative loyalty initiatives that have been implemented, such as tiered rewards and personalized offers. Our team\'s consultative approach, underpinned by data analysis and CRM goal tracking, has been instrumental in launching and managing successful lifecycle management campaigns. These initiatives are tailored to the predictive behavior of our customers, ensuring that each campaign contributes meaningfully to our overarching objectives of enhancing service invoice ratio and customer frequency.
Experience
Assistant General Manager
May 2025 — Present · Gurugram, IN
Education
Integral University, Lucknow, Uttar Pradesh
BCA, Computers
2007 — 2010
Punjab Technical University
MBA + PGPM, Marketing and International Business
2010 — 2012
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