Charnelle Merritt
Founder @Build And Bloom Management
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WORK HISTORY
Founder @Build And Bloom Management
EDUCATION
Stoke-on-Trent College
BTEC National Diploma, Travel and Tourism
University of Staffordshire
Bachelor of Arts (BA), Tourism Management
SKILLS
ABOUT CHARNELLE MERRITT
Founder and Director of Build and Bloom Management – an award‑nominated talent agency representing some of the UK’s top DIY, home improvement and lifestyle creators. We partner with brands to deliver campaigns that are thoughtful, organised and genuinely connected to real audiences.What sets Build and Bloom Management apart is our creator‑first ethos and the community we’ve built around it. The DIY and home‑improvement space can feel isolating for creators, so we’ve created an environment where they feel supported, empowered and understood. We believe there is more than enough success to go around, and that collaboration always beats competition.Our boutique approach means every creator we represent receives a close, personal and strategic partnership. We’re invested in long‑term growth, not quick wins - focusing on career planning, brand alignment and protecting the integrity of the creators we work with.Brands trust us because we understand both sides of the partnership. With more than a decade of experience leading communications, events and digital campaigns across automotive, live entertainment, higher education and the charity sector, I know what it takes to build trust, tell meaningful stories and deliver work that resonates long after a campaign ends.As Build and Bloom Management continues to grow, we’re expanding into new categories, strengthening our creator roster and developing opportunities that elevate the DIY and home‑improvement space even further.
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