Charmy Shah

About Charmy Shah

Charmy is fueled by her passion for understanding the nuances of cross-cultural advertising. She considers herself a forever student, eager to build on her foundations by staying in tune with the latest digital marketing strategies through continued coursework & professional development. Her hunger for knowledge and determination to turn information into action has contributed to most of the success stories of her clients.

Experience

1. Associate Director - Media Planning

   Interactive Avenues

   Nov 2024 — Present · Mumbai, IN

   Strategic Media Planning:Lead the development of comprehensive media strategies across digital.Ensure media plans align with client objectives, target audience insights, and market trends.Evaluate media mix options to maximize ROI and brand impact.Client Management:Serve as the primary point of contact for clients, ensuring consistent communication and understanding of their goals.Present media strategies, rationale, and performance insights to senior client stakeholders.Build and maintain strong client relationships to foster long-term partnerships.Team Leadership:Mentor and guide a team of media planners and analysts, fostering a culture of innovation and collaboration.Conduct regular training sessions to upskill team members on media planning tools, trends, and best practices.Oversee team performance, ensuring accuracy, timeliness, and creativity in all deliverables.Campaign Analysis and Optimization:Collaborate with analytics teams to track and analyze campaign performance, adjusting strategies as needed to achieve client KPIs.Use data-driven insights to refine media strategies and improve campaign outcomes.Stay ahead of industry trends to proactively recommend new media opportunities.Budget Management:Oversee budget allocations and media investments to ensure efficient spend and cost management.Identify opportunities for cost savings and media efficiencies.Innovation and Thought Leadership:Stay updated on industry trends, emerging platforms, and media innovations.Lead brainstorming sessions to generate creative media ideas for clients.Represent the agency at industry events and thought leadership forums.

Education

• Birla Institute Of Technology and Science, Pilani Dubai

  Bachelor of Technology - BTech, Computer Science

• INSTITUTE FOR OCCULT STUDIES PRIVATE LIMITED

  Master’s Degree, Numerology

Skills

• Cloud Computing
• Research
• Microsoft Word
• Teaching
• Java
• English
• Microsoft Sql Server
• Flash Animation
• Illustrator
• Photoshop
• Powerpoint
• Microsoft Excel
• Windows
• Html
• C++
• Tableau
• Mysql
• Public Speaking