Charmi Panchal
Executive Director, North America Ecommerce, Tom Ford Beauty and Balmain Beauty @The Estée Lauder Companies Inc.
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WORK HISTORY
Executive Director, North America Ecommerce, Tom Ford Beauty and Balmain Beauty @The Estée Lauder Companies Inc.
Head of North America eCommerce for Tom Ford Beauty and Balmain Beauty, overseeing end-to-end online operations including P&L ownership, budget planning, content strategy, performance media, seasonal programming and analytics. Played a key role in launching both brand.com sites in 2024 and developing the foundational processes needed to scale both businesses efficiently.
EDUCATION
New York University
Bachelor of Arts, Philosophy, Chemistry, Pre-Medicine
NYU Stern School of Business
Master of Business Administration
SKILLS
ABOUT CHARMI PANCHAL
Luxury executive bridging data & storytelling to redefine digital client experiencesI lead high-performing teams to drive digital growth and transformation for iconic brands, translating numbers into narratives and connecting the dots across marketing, creative, operations, client services and beyond. Passionate about creating emotionally resonant client journeys that honor heritage, unlock innovation, and futureproof brands for the next chapter of growth.
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