Charmine Fraboni

SEO Consultant | Full-Stack Organic Growth for DTC & B2B | GEO · AI Search · Technical SEO

Role: Search Engine Optimization Consultant at Primelis
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Charmine Fraboni

I’m a full-stack SEO consultant helping DTC and B2B brands grow through a mix of…

Experience

Search Engine Optimization Consultant
Primelis
Feb 2022 — Present · US
Deliver semantic and technical site audits, identifying opportunities to improve organic brand growth- Drive measurable organic traffic growth through integrated SEO strategy spanning technical, content, and offsite initiatives- Build custom Looker Studio dashboards to track SEO performance, AI search visibility, and ROI, enabling clearer decision-making for clients- Collaborate cross-functionally with developers, designers, and content teams to ensure SEO recommendations translated into sustainable business impact- Manage AI search visibility projects (ChatGPT, Perplexity, AI Overview), positioning clients ahead of competitors in emerging LLM platforms.AI Search Optimization- Improved AI visibility for a SaaS brand, achieving +70% YoY growth in branded clicks and driving a +33% YoY increase in conversions from optimized key business pages- Positioned a global e-commerce brand in the Top 7 for branded AI search visibility, strengthening share of voice against direct competitors- Develop growth frameworks and reprioritization strategies tailored to the evolving search landscape, helping clients adapt effectively to AI Overviews, ChatGPT, and other LLM platforms.

Education

De La Salle University
Bachelor of Arts (B.A.), Communication
2004 — 2008

Skills

Facebook Marketing
Employee Management
Retail Branding
Training & Development
Link Building Campaigns
Adobe Creative Suite
Content Marketing
Digital Marketing
Employee Training
Customer Satisfaction
Microsoft Office
E-Commerce
Sem
Public Speaking
Business Strategy
Marketing Analytics
Email Marketing
SEO
Customer Experience Management
Social Media Marketing
Sales Management
Residential Rentals
Brand Management
Customer Service
SEO Copywriting
Coaching
Direct Sales
Online Advertising
Video Editing
B2c Marketing
Zoho Crm
Marketing Communications
Lead Generation
Customer Retention
Sales
Crm
Marketing Strategy
Market Research
Cross-Functional Team Leadership
Business Development

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