Charmi Shah

About Charmi Shah

I am a passionate engineer with a strong background in software development and data, specializing in building and deploying ML models to extract valuable insights and drive strategic decision-making. With my experience as a former SDE-1 at Amazon where I worked with the networking team, I bring a unique blend of technical skills and an analytical mindset to deliver impactful solutions. Outside of my professional life, I am a highly enthusiastic and lively individual with diverse interests. I enjoy engaging in meaningful conversations and constantly seek new experiences. Let\'s connect and explore the possibilities of collaboration and growth together.

Experience

1. Senior Analyst

   Merkle

   Aug 2023 — Present · Bengaluru, IN

   Independently designed and implemented a project facilitating in-depth market survey analysis and user experience research. For instance, we successfully extracted insights from data of our clients with conversations among individuals who had encountered fraudulent ads, allowing us to proactively detect and mitigate such deceptive practices- Enhanced the development of models powering the portal\'s analytical capabilities by leveraging BERT for sentiment analysis, achieving an 80% accuracy rate. Additionally, employed spaCy for entity recognition, attaining an 86% accuracy rate, and enabled topic modeling with a 0.01 coherence score- Examined and enhanced processing efficiency by optimizing performance, resulting in a 40x reduction in processing time by implementing multi-threading techniques - Initiated and implemented comprehensive documentation for a project responsible for computing and maintaining all model training, interpretation, and examination of the data, uploaded by over users. Tech Stack: Python. Stremalit, Kafka, AWS, React.js

Education

• National Institute of Technology Surat

  BTECH, Computer Science

  2018 — 2022