Charmein Reyes
Product Marketing Manager @TikTok
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WORK HISTORY
Product Marketing Manager @TikTok
Los Angeles, CA, US
Leading product marketing and operations for TikTok Market Scope + Brand Consideration in US and CA for CPG Beauty, CPG Care, Fashion Luxe, and Entertainment key accounts
EDUCATION
Loyola Marymount University
Bachelor’s Degree, Communication Studies; Emphasis in Public Relations
UCLA
Extension Program, Advertising in the Digital Age
University of Oxford
Queen's College Summer Scholars Program
SKILLS
ABOUT CHARMEIN REYES
Hi there! My name is Charmein Reyes and I’m a creative operations and marketing professional with over 9 years of experience working in the entertainment and tech industries. I specialize in creative/content strategy and creator marketing. I got my start in marketing working at Total Assault in social media management for an array of talent in the music space, including content creation, social listening, social messaging and planning, and community management. Notable artists include Ross Lynch, The Driver Era (formerly known as R5), Serayah, In Real Life, and Ocean Park Standoff. At Rogers & Cowan PMK, I supported the Strategy & Transformation Department with talent and brand social and community management, campaign ideation, experiential activations, paid media strategy and execution, influencer and talent partnerships, earned media, and pre-/post-production. I then went on to support the Revenue team at MagicLinks with paid media execution and social video strategy as the Creative Strategist and Paid Media Manager. Currently, I am a Product Operations Manager within the TikTok Creative Solutions team, working with CPG-Care advertisers like Procter & Gamble, Unilever, Johnson & Johnson and SC Johnson to build their creative strategy and enable them to leverage our creative products (TikTok Creative Exchange, TikTok Creative Challenge, TikTok Creator Marketplace).
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